Privacy Policy

1. Introduction

Blastly ("we", "our", or "us") operates as a WhatsApp Business messaging platform, enabling businesses ("Tenants") to communicate with their customers via the WhatsApp Business API provided by Meta Platforms, Inc. This Privacy Policy explains how we collect, use, and protect information in connection with our services.

2. Information We Collect

We collect the following categories of information:

• Account Information: Name, email address, and credentials provided when creating or managing a Blastly tenant account.
• WhatsApp Business Data: Phone numbers, message templates, and messaging activity associated with your WhatsApp Business Account (WABA).
• Message Logs: Records of messages sent through the platform, including timestamps and delivery status, for operational and compliance purposes.
• Technical Data: IP addresses, browser type, and usage logs collected automatically for security and performance monitoring.

3. How We Use Your Information

We use the collected information to:

• Provide, operate, and maintain the Blastly platform.
• Process and deliver WhatsApp messages on behalf of Tenants.
• Authenticate users and secure accounts.
• Comply with Meta's WhatsApp Business API Terms and applicable law.
• Improve platform reliability and performance.
• Respond to support requests and communications.

4. WhatsApp and Meta Platform Data

Blastly integrates with the Meta WhatsApp Business Platform. By using our service, you acknowledge that messaging data is processed through Meta's infrastructure and is subject to WhatsApp Business Policy and Meta's Privacy Policy.

We do not sell or share end-user personal data with third parties for advertising purposes. We act as a data processor on behalf of our Tenant customers, who are the data controllers for their end users.

5. Data Retention

We retain message logs and account data for as long as a Tenant account is active, or as required by law. Upon account termination, data is deleted within 30 days unless a longer retention is required by applicable regulations.

6. Data Security

We implement industry-standard security measures including encryption in transit (TLS), access control, and regular security reviews to protect your data. However, no method of transmission over the Internet is 100% secure.

7. Your Rights and Data Deletion

You have the right to access, correct, or delete your personal data. To request data deletion, you may use our Data Deletion Request page or contact us directly at the email address below.

8. Third-Party Services

Our platform may integrate with third-party services (e.g., Meta, cloud storage providers). We are not responsible for the privacy practices of third-party services. We encourage you to review their respective privacy policies.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify Tenants of significant changes via email or a notice on our platform. Continued use of the service after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions or concerns about this Privacy Policy or your data, please contact us at: